Licensing
At Visual Bounty, we offer flexible licensing to accommodate a variety of personal, creative, and commercial projects. Below is a breakdown of our licensing options to help you select the right one for your needs.
Each image purchase automatically includes a Personal License. If you require commercial usage rights, additional licensing options are available at checkout.
Licensing Options
1. Personal License (Included with All Purchases)
- Price: Included
- Usage:
- Personal, educational, or non-commercial projects
- Digital use on personal blogs, social media, or DIY projects
- Personal art prints and home décor
- Restrictions:
- Not allowed for commercial use, branding, advertising, or resale
- Cannot be used in marketing, promotional materials, or product sales
2. Commercial License (Small Business & Limited Use)
- Price: $15 – $50 per image (varies by image category)
- Usage:
- Marketing materials, website graphics, and promotional content for businesses
- Small-scale product packaging, branding, and merchandise
- Print-on-demand products where total sales do not exceed 1,000 units
- Restrictions:
- Limited to 1,000 prints, sales, or digital impressions
- Cannot be used for mass advertising campaigns or unlimited product distribution
3. Extended Commercial License (Unlimited & Large-Scale Use)
- Price: $50 – $100 per image (varies by image category and usage scope)
- Usage:
- Unlimited commercial use, including resale, advertising, and mass production
- Business branding, book covers, and commercial interior design
- Print-on-demand or merchandise where sales exceed 1,000 units
- Large-scale marketing, national or international advertising campaigns
- Restrictions:
- Cannot resell as a standalone stock asset
- Cannot sublicense or transfer usage rights without prior written approval
Free Images & Licensing
4. Free Images (Personal Use Only, License Upgrade Available)
- Price: Free
- Usage:
- Available for personal and educational use
- Can be used in non-commercial blogs, personal projects, or classroom settings
- Restrictions:
- Not permitted for commercial use without a license upgrade
- Requires a Commercial or Extended Commercial License for branding, resale, advertising, or any business use
How Licensing Works
- Select Your License at Checkout – Choose the appropriate license based on your intended use.
- Complete Your Purchase – Once your payment is processed, your file will be emailed within 24 hours.
- Start Creating – Use your image according to the terms of your selected license.
- Need Custom Licensing? – For unique projects, contact hello@visualbounty.com to discuss custom licensing solutions.
Licensing and Usage Guidelines
| Use Case | Personal License | Commercial License | Extended Commercial License |
|---|---|---|---|
| Personal projects, DIY, home décor | ✔ | ✔ | ✔ |
| Educational use (classroom, student work) | ✔ | ✔ | ✔ |
| Business website, social media | ✖ | ✔ | ✔ |
| Product packaging and branding | ✖ | ✔ (Up to 1,000 copies) | ✔ (Unlimited) |
| Merchandise and print-on-demand | ✖ | ✔ (Up to 1,000 units) | ✔ (Unlimited) |
| Large-scale advertising campaigns | ✖ | ✖ | ✔ |
| Book covers, commercial interior design | ✖ | ✔ | ✔ |
| Mass production (over 1,000 units) | ✖ | ✖ | ✔ |
| Resale as a stock asset | ✖ | ✖ | ✖ |
Frequently Asked Licensing Questions
Can I use Free Images for commercial projects?
No. Free Images are for personal and educational use only. A Commercial or Extended Commercial License is required for branding, advertising, resale, or any business use.
Can I modify an image for my project?
Yes. You can crop, resize, recolor, and incorporate images into a larger design. However, the modified image cannot be resold as a standalone asset.
Can I use a Commercial License image in a logo?
Yes, but only for small business branding with a limit of 1,000 copies. If your brand requires unlimited reproduction, you need the Extended Commercial License.
What if I need a custom license for a specific use case?
For corporate branding, multi-user licenses, or exclusive rights, contact hello@visualbounty.com to discuss custom licensing.